The United States for so long has been a champion of innovation, but because of powerful special interests and also because of some unwise reasons, we are losing a great deal of ground. When I was growing up, we would hear chants that “We’re Number 1!” especially around the time of the Olympics. Americans were proud. We thought, whether rightly or not, that we were or had the best of everything that counted. Travel abroad offers reason for humility. I found a striking example when I visited Germany this past August. There were solar panels everywhere.
The U.S. is known for innovation for a number of reasons. The first is that early on the country was guided by a pioneer spirit. While Europe was strongly controlled by longstanding conventions, in the Americas, so many things were new. Much of the countryside was “wild,” a characteristic that was harmful when ascribed to the native peoples. Considering the wilderness of forests, bears, and other things that could kill you, there was much to do to survive. Innovations were necessary.
Beyond that, as de Tocqueville and later Max Weber pointed out (no relation, by the way), America had an industrious spirit and brought a Protestant work ethic to its industries. While the U.S. had its many troubling capitalist robber barons, it also has long been a land of invention and creativity. It’s remarkable how many inventions came from the United States, like the light bulb, the telegraph, and the telephone.
When you consider that the United States invented the automobile, it seems sad that Ford Motor Company failed to innovate and anticipate the changing market for fuel. With increasing gas prices, which of course fluctuate, demand naturally has risen for smaller, more fuel efficient vehicles. My wife and I bought a Prius. It has a 10 gallon tank of gas, or thereabouts. That might seem small. On that 10 or 11 gallon tank, we can drive 5.5 – 6 hours from Oxford, MS to Altanta, GA. True story. We get there needing to fill up soon, but we get there (I’ve got family there, so we’ve done it several times).
It’s no secret that the supply of oil in the world is a limited resource. If there’s any debate about it, the real question is when exactly we’ll have reached peak production that will then inevitably decline. There’s no doubt about the inevitability, just about when we’ll start to feel it. Even if it seems far off, we know that prices will rise again in our future. That’s a force for leading the market to want more efficient cars and sources of energy. Besides, why spend more on getting from A to B? Some people conspicuously consume gas, proud of the Hummers. Hell, I’d love to drive over something in one of those too. When I drive to Atlanta, however, I’ll get there a whole lot faster (not having to stop) and more cheaply if I can take a Prius.
In light of America’s history of innovation, it was a sad moment when Ford and the auto industry in the U.S. had to be bailed out during the financial crisis. The U.S. Government, which means you and me, bailed out the auto industry to the tune of nearly $80 Billion (yes, with a B). Much of that was recovered eventually, which is the good news, but we saw a loss of $9 Billion dollars that weren’t recovered. Why was there such a failure? Despite clear evidence that the market wanted more fuel efficient cars, Ford and others kept building sport utility vehicles. While Japan and South Korea made money hand over fist on fuel efficient cars, like the Prius, our auto industry defiantly rejected the idea that Americans cared about issues like the environment or fuel costs. You and I paid for that.
In August of this year, when Annie and I visited Germany, we took a train from Munich to Regensburg, in Bavaria, and then another from Regensburg to Berlin. First of all, the U.S. really needs to catch up on train infrastructure. Trains are awesome, even if one leg of our trip had its problems. So do highways (traffic, accidents, etc). As we went through the German countryside, we saw small towns in which houses had solar panels all over them.
The featured image in this post is an aerial view of something we saw in a lot of fields on our trip – solar energy farming. Germany is establishing the infrastructure, the technology, the expertise, and the innovation for new ways of harvesting energy, and they’re way ahead of the U.S. We’ll eventually be buying their tech, hiring their experts. The U.S. has been ridiculous about energy, perhaps because of Gore’s efforts to get people to care about global warming — if one party is more vocal on an issue, it must be a controversial matter, right? Wrong (If you’re a skeptic, be a smart one and read the 2014 IPCC report. Otherwise you don’t know what you’re talking about). Another reason is that the U.S. is an oil producer, so folks might think that it’s a bad thing to go after the renewables for that reason. That doesn’t make any sense of course. There were plenty of candle makers when Edison invented the lightbulb.
To anyone who says “Yeah, but solar panels are not so efficient and can’t replace yada yada…” Come on. The early automobile wasn’t perfect either. The glass would cut into you if it shattered. You had to crank the damned thing to get it started, while standing outside of the vehicle, etc. You don’t see advocates for the horse and carriage today. Problems or needs for efficiency and enhancement are precisely the places where the Germans are going to innovate and we’re going to give them our money and follow their lead. This isn’t the attitude of a nation that wants to be #1. It’s lazy and shortsighted.
American reluctance to dive into renewable energies is burying our heads in the sand. It’s counter to the American spirit of innovation. It’s also not wise in business terms. The defiant attitude that leads some people irrationally to dislike fuel efficient cars, solar panels, and preference for investing public funds in energy innovation over extensions of our eventual end of our oil abundance is precisely the reason why Zakaria said we’re living in a Post American World. Another reason is that the rest of the world is getting wise and “rising.” We’ll have oil for quite some time, but responsible people care about their grandkids, even when they don’t have them yet.
It’s time for the U.S. to snap out of this silliness and to want to be number 1 again, especially in terms of smart innovation.
P.S. If you enjoyed this piece, check out my earlier one called “Greening Industries and Green Industries in Mississippi.”
Eric Thomas Weber is associate professor of public policy leadership at the University of Mississippi, expressing only his own point of view. He is the author of Uniting Mississippi: Democracy and Leadership in the South (2015). Follow him on Twitter and “like” his Facebook page.